| 1. | Market prep corporate advertising
前期市场企业广告 |
| 2. | When it learns from foreign countries and draws on their experience in corporate advertising culture field . then it can form corporate characteristically culture
同时提出企业借鉴学习广告文化先进国家的实践经验时，要结合中国的国情和企业实际，形成有中国企业特色的广告文化。 |
| 3. | If ideological work ca n ' t be strength , the advertising will be wrong direction . so does advertising culture . corporate advertising culture , an important part of corporate culture , has been being ignored for a long period
文化作为企业广告的真正魅力所在，曾一度被忽视，企业形象系统( cis )与企业广告文化的整合，作为一领域，至今仍没有专门的理论进行论述。 |
| 4. | Institutional or corporate advertising may be used for a variety of purposes to report the compan y s record of accomplishment : to position the company competitively in the market : to avoid a communications problem with agents , dealers , or customers : to reflect a change in corporate personality ; to shore up sagging stock prices to improve employee morale ; and so on
企业形象广告可以用于一下几方面：报告企业业绩；进行企业优势市场定位；避免与企业代理、经销商或消费者之间的沟通难题；反映企业集体个性的变化；支持下降的股票价格；起稿企业员工的士气和信念；等等。 |
| 5. | He joined urban group in 1994 . he leads a team of professionally trained customer service , corporate communications and marketing personnel . he is currently responsible for marketing services , corporate communications , public relations , corporate advertising and the operations of urban s 24 - hour customer service centre
他于1994年加入富城集团，负责带领市场服务部之专业客户服务企业传讯及市务推广人员，策划和推行集团之市场服务企业传讯公关广告与及富城24小时客户服务中心之管理工作。 |
| 6. | This thesis emphatically elaborates the corporations how to promote its advertising culture forward in modern china : first , corporate advertising culture should be improved by the guide of ci . the nest , realize the integrative and ci operation of advertising culture . in addition , make a further inquire into how to specify it
着重阐述了在中国当代企业，如何策划和运作广告文化：首先，要以ci为灵魂指导企业广告文化的推进；其次要实现企业广告文化的整体运作，在广告创作的不同方面实现ci化，最后对企业广告文化及思想政治教育在广告中的具体体现形式企业形象广告进行了进一步阐述。 |
| 7. | This thesis elaborates and analyses the chief elements of corporate advertising culture : content , functions , implications , characteristics and so on . by comparing western with eastern corporate advertising culture , china ' s corporation needs to consider china ' s specific conditions
本文对企业广告文化的涵义、内容、特征、功能进行了系统的阐述和分析，通过对东西方企业广告文化差异的比较，分析了中国企业广告文化的现状及隐忧，提出了解决企业广告策划与运作中存在问题的方法。 |
